MARODON · CASE TEMPLATE
Format: Rich
Gabriela Szuba · Personal Brand Film

We cloned a voice, a face and a way of moving — and nobody noticedAlways in the Room

A personal brand campaign for interior artist Gabriela Szuba, built on a hyper-realistic AI double: her voice, her face and her hands, talking, teaching and selling her work around the clock.

Sound on. It's not really her.
Client
Gabriela Szuba
Field
Interior Artist · Personal Brand
Scope
Voice Clone · AI Double · Content System
Year
2026
01 The Mission

Every interior artist sells a feeling — but only if she can be everywhere her audience is, every day, in her own voice.

Gabriela Szuba paints rooms that feel inhabited before they're finished. Her work depends on presence: an artist people can hear think, watch work, and trust with their homes. The mission was to give her a version of herself that could talk, teach and sell without ever leaving the studio — a digital double built from her real footage, not a synthetic stand-in.

Close-up mid-sentence · frame from GAS-TRIAL-1, the take we kept
02 The Challenge

A face this familiar
leaves no room for error

Cloning a public figure who already has an audience is the hardest version of this problem. Every micro-expression, every breath before a sentence, every way she tilts her head toward a swatch of paint had to survive the ultra-close-up — the exact distance where synthetic video usually breaks.

There was no room for the uncanny valley. Not for seven seconds of it, not for one frame. The brief was binary: either viewers believe it's her, or the personal brand loses its most valuable asset — trust.

  • A recognizable face with years of real footage it had to match, frame for frame.
  • An accented speech pattern and cadence that had to survive voice cloning untouched.
  • Interior-design vocabulary — texture, light, material — that needed to sound like expertise, not a script.
  • Enough footage variety to cover portfolio pieces, course intros and product pitches without repeating a single gesture.
A Gabriela Szuba painting installed in a private residence, floor-to-ceiling windows
Her work in place · a signature piece installed in a private residence
A second Gabriela Szuba painting, cool palette, installed in a private residence
Same wall, different mood · proof the archive isn't one trick
03 The Idea

So we built her a double
that doesn't perform being her

It just is her, frame by frame — the same artist, freed from the limits of a single camera and a single day.

The approach split into three layers that had to agree with each other: a cloned voice trained on hours of her real speech, a face model rebuilt for ultra-close-up honesty, and a movement layer that keeps her hands, eyes and posture doing what they would do off-camera too.

She is a real interior artist. The film exists to prove her digital double can carry that reality into every room her content reaches — a portfolio walkthrough, a course intro, a client pitch, on repeat, without asking her to sit down and record again.

In the studio · Gabriela at work on a new commission
04 The Video Library

Eight scenes,
one continuous person

The double had to hold up across every close, cut and camera move — vertical-first for the feed, without ever breaking character.

Vertical
01
Studio Intro
0:16 · Vertical
Vertical
02
Voice Test — GAS-TRIAL-1
0:36 · Vertical
Vertical
03
Ultra Close-Up
0:15 · Vertical
Vertical
04
Material Talk — Clay & Plaster
0:13 · Vertical
Vertical
05
Behind the Mimicry
0:13 · Vertical
Vertical
06
Client Walkthrough
0:22 · Vertical
Vertical
07
Interior Placement
0:14 · Vertical
Portfolio Still
Photo
08
Portfolio Still
Photo
05 The Craft

We treated the double like a performance to direct, not a filter to apply.

Every layer — voice, face, gesture, light — was built separately and then rehearsed together until the seams disappeared. The goal was never "close enough." It was footage that could sit next to her real recordings and stay invisible.

Voice cloning & speech-pattern training
Hyper-realistic facial mimicry
Ultra-close-up detail matching
Natural micro-expression layering
Hand & gesture continuity
Lighting-matched compositing
Multi-angle continuity across 8 films
Accent-true dialogue direction
Colour grade tied to her real studio
Sound design & final mix
06 The Result

A brand that
never logs off

The library was built to do the hardest job first: survive the ultra-close-up. Everything else — portfolio cuts, course intros, social clips — followed from a double the camera couldn't catch out.

Always-On
Eight scenes across two aspect ratios gave Gabriela a presence her calendar could never produce alone.
Indistinguishable
Voice, face and gesture were rehearsed together until viewers stopped looking for the seam.
Scalable
The same double now feeds portfolio pieces, course content and client pitches without a new shoot.
Final frame · gold leaf detail, straight from the archive
Still her voice.
The line every viewer needed to believe

Got a founder or artist
who needs to be everywhere?

That's exactly where a hyper-realistic AI double helps. Let's give your brand a presence your calendar can't produce alone.

Start a project