MARODON CASE TEMPLATES
DUO Format · 2 Videos + Metrics
HYCM · Trading Content System

We turned a trading platform into content people trust Make the market watchable

A cinematic social-content system for HYCM: trading walkthroughs shot inside the real platform, paired with 2D/3D and AI explainers, built with the exchange's own traders so nothing on screen is faked.

Sound on. Charts don't make noise.
Client
HYCM
Product
Trading Platform
Scope
Strategy · 2D/3D · AI
Year
2026
01 The Mission

HYCM is a global trading platform. Instruments, spreads and strategy that professionals respect, and that newcomers find intimidating on first contact.

They didn't need one hero video. They needed a running content system that could explain the exchange without ever faking a chart, and that met both a first-time trader and a veteran where they already were. Every number on screen had to be real.

The two films · one channel, two lenses
Format 01Trading WalkthroughReal screen-record · live interface · narrated by a trader
Format 02AI + 3D ExplainerMechanics visualised · spreads, leverage, order flow
02 The Challenge

You can't
fake a chart

Finance audiences are the most sceptical audience there is. They spot stock-footage candles instantly, and every competitor publishes the same spread tables and the same platform screenshots.

HYCM didn't need another polished explainer. They needed people to feel the platform was worth trusting, and the content had to survive a feed with no room for a single fabricated number.

  • A finance audience that distrusts polished stock-market B-roll on sight.
  • An absolute ban on fabricated figures — every chart checked by HYCM's own analysts.
  • Two very different production pipelines that still had to sound like one channel.
Unretouched still pulled straight from the HYCM shoot reel
Straight off the reel · an unretouched frame from the shoot
Generic stock candlestick chart on a laptop screen
What everyone else ships · stock candles, not a real account
03 The Idea

So we ran two lenses
on one exchange

One format lives inside the platform. One steps outside it. Together they cover every kind of trader.

Format 01 is captured from the real interface: live trades, narrated like a trader who already knows the shortcuts. Format 02 is built frame by frame: 2D/3D and AI turning spreads, leverage and order types into something you can watch move. Same voice, two lenses.

The line underneath both was simple: Trust, frame by frame. Big enough to carry the channel, precise enough to survive a sceptical audience.

The community HYCM built around the channel
04 The Craft

We ran two production pipelines that meet in the same edit bay.

One format is captured, one is built, but both share a single voice: precise, calm, and reviewed by people who trade for a living — not just people who film them. Every frame was made to hold up watched on mute, at thumbnail size, mid scroll.

› Market research & trader interviews
› Screen-record direction & capture
› 2D & 3D motion design
› AI-assisted visualisation
› Colour grade & sound design
› Platform-native cutdowns
05 The Result

Numbers the
exchange could use

Both formats now run as a standing content system on HYCM's channels — measured, not just admired. The DUO metrics below come straight from the platform's own view-count screens.

7.4M
peak views on a single video, almost no media spend behind it.
2 Days
from brief to live content — no prior footage needed, ever.
3 Languages
English, Arabic and Persian, with AI voiceover on every cut.
Real figures. Pulled straight from HYCM's own view-count screenshots on the platform's ad dashboard.
Format 01 · behind the screen-record — real trades, zero fakes
Trust, frame by frame.
The line both formats were built to earn

Got a platform that
needs to be watched?

That's exactly the kind of thing we make people feel — one format inside the product, one outside it. Let's build yours.

Start a project