VIVO-style starter cultures store: from cart to CRM to email
A working sketch of the three things your brief asks for: a US storefront that is easy to order from on a phone, orders that land in the CRM by themselves, and email flows that start without manual work. Try it below.
1. Storefront (mobile-first)
Classic Yogurt StarterMild, thick, 6 sachets$18.00
Greek Yogurt StarterTangy, high protein, 6 sachets$21.00
Kefir StarterReusable culture, 4 sachets$16.00
Cart: empty ยท $0.00
2. What happens after the order
Shopify order webhook
orders/create, signed, retried on failure
orders/create, signed, retried on failure
CRM deal + contact
duplicate check by email, deal in "New order"
duplicate check by email, deal in "New order"
Email flow
receipt, how-to-start guide, reorder reminder
receipt, how-to-start guide, reorder reminder
Tax + shipping
US state, carrier label, tracking back to buyer
US state, carrier label, tracking back to buyer
Waiting for an order...
3. Email flows we set up
| Trigger | Message | Delay |
|---|---|---|
| Order paid | Receipt + first-batch guide | instant |
| Shipped | Tracking + tips for the first 24 h | on carrier scan |
| Day 10 | Did the first batch work? Photo + reply | 10 days |
| Day 35 | Reorder reminder with a code | 35 days |
| Cart abandoned | Reminder without a discount first | 1 h, then 24 h |
Checklist for a US launch
Sales tax by state, food-product labeling and shipping-time expectations, mobile checkout speed, an order-status page, and a test run on iPhone and Android before launch. Legal text for food sales should be checked by your lawyer.