Meta Ads test plan for Stobix: GEOs, structure, funnel math demo built on your brief

Built from your brief: a small Meta test for an on-chain perpetual trading platform. Tabs cover GEO tiers and campaign structure, creative angles, a funnel calculator and a 14-day plan. All rates in the calculator are placeholders, to be replaced with real numbers after the first week.

Small Meta test for Stobix: three GEO tiers, one objective

Tier	GEO to test first	Why	Budget share
A	UAE, Singapore, Hong Kong (only where Meta allows the vertical for your entity)	High deposit size, crypto-literate audience, but strict ad review	40%
B	Poland, Czechia, Portugal, Spain	Mid CPM, large retail crypto audience, MiCA-era rules apply	40%
C	Turkey, Brazil, Argentina, Vietnam	Cheap registrations, deposits usually smaller: needed to compare cost per active trader, not cost per signup	20%

Excluded from the start: US, UK, Canada, Australia, Japan and other markets where an on-chain perpetuals product needs a licence or Meta refuses the vertical. The final list depends on your legal entity and terms of service, which I need from you (see tab 4).

Campaign structure

1 campaign, objective Leads or Sales with a custom conversion on "first deposit" once the pixel or Conversions API fires; before that, optimise on "registration"
3 ad sets, one per GEO tier, broad targeting plus 1-2 interest or lookalike variants
3-4 ads per ad set, each with a different angle (see tab 2)
Daily budget split so every ad set gets about 50 optimisation events per week where the math allows it

What gets tracked

Registration, KYC passed, first deposit, second trade (active trader)
Events sent through Conversions API from your backend, not only the browser pixel
UTM per ad set and ad, so the report ties spend to deposits
Weekly report: cost per registration, per depositor, per active trader

Four creative angles to test

Angle	Message idea	Risk
Self-custody	"Trade perpetuals from your own wallet. No deposit to an exchange."	low
Speed and fees	"On-chain execution, transparent fees, no hidden spread."	low
Education	"How perpetual futures work: a 3-minute guide." Leads to a guide, then to the product	low
Product demo	Short screen recording of opening a position on testnet	medium

Not used: profit promises, "x100", before and after balances, urgency countdowns. Meta rejects them and they attract traders who do not deposit twice.

Landing page checklist

One goal per page: connect wallet or register, no menu
Risk warning visible without scrolling (leveraged products)
Country gate: unsupported GEOs see a clear message instead of a dead form
Load under 2.5 s on mobile, events fire before redirect
Terms, privacy, company details in the footer: Meta checks them during review

Meta policy flag

Crypto and leveraged trading ads usually require prior written permission from Meta and a verified business. I will check the status of your Business Manager first. If the vertical is not approved for your entity, the honest answer is a different channel, not a workaround.

Funnel calculator

The rates below are placeholders for the model, not results I have achieved for you. They are replaced with real numbers after the first 5-7 days of the test.

Test ad budget, USD: CPM, USD: CTR, %:

Click to registration, %: Registration to first deposit, %: Depositor to active trader, %:

Clicks

Registrations

Depositors

Active traders

Cost per registration

Cost per depositor

Cost per active trader

Sample size

First 14 days

Day 1-2: audit Business Manager, domain verification, pixel and Conversions API events, policy check for the vertical
Day 3: launch: 3 GEO tiers, 3-4 creatives each, budget approved by you
Day 4-7: no edits except pausing clear losers; learning phase needs data
Day 8: first report: cost per registration, depositor, active trader by GEO and angle
Day 9-14: cut the weak half, scale the best GEO and angle, second creative round

What I need from you

Legal entity country, licence status, and which GEOs you may legally serve
Access to Business Manager (your own, with admin rights for me) and the pixel or API setup
Test ad budget you are comfortable with; my minimum recommendation is on tab 3
Landing page and a demo environment

Honest limits

I do not name crypto case studies I cannot document. I run campaigns in your own ad account and do not rent or sell accounts. No result is promised: a small test shows cost per active trader, then you decide whether to continue.