Concept mockup Unsolicited design exploration for the Papa Did It brief · not official brand assets · no affiliation implied
Shopify + Klaviyo design concept

A visual system for a craft-meat brand.

One design language, four surfaces: Shopify banners, Klaviyo email flows, collection pages and social tiles. Built as a working direction for the Papa Did It brief — every block below is a reusable template, not a one-off.

Shopify hero + promo Klaviyo welcome email Collection page Social tiles Token system
Shopify — homepage hero desktop 1440 / adapts to mobile · image slots marked

Hero banner

papadidit-example.myshopify.com
Free shipping on orders over $99  ★  Ships cold, arrives ready
CART (2)
Small batch · Smoked over oak

LOW & SLOW.
NO SHORTCUTS.

Craft-smoked meats out of the family pit — shipped cold to your door, ready for the table.

Shop the smokehouseBuild a box
14 hraverage smoke
0preservatives added
48 statescold shipping
Shopify — seasonal promo campaign banner · same tokens, kraft variant
Limited run · While the smoker holds out

THE BRISKET BOX

Whole smoked brisket + house rub + links  ·  save 20% with PAPA20

Claim the box
Klaviyo — welcome flow, email 1 of 4 600px · live text · dark-mode safe

Welcome email

Shopify — collection page card template · badge / weight-tag / price / quick-add

Collection: smoked meats

papadidit-example.myshopify.com/collections/smoked

SMOKED MEATS

All cutsBeefPorkBundlesSort: Best selling
img slot
Best seller
Whole Smoked Brisket
USDA PRIME · 5–6 LB · OAK, 14 HR
$89.00
img slot
Small batch
St. Louis Ribs
FULL RACK · 2.5 LB · CHERRY + OAK
$42.00
img slot
Smoked Links 4-Pack
JALAPEÑO CHEDDAR · 1.5 LB
$28.00
img slot
New
Thick-Cut Pit Bacon
DRY CURED · 1 LB · APPLEWOOD
$19.00
img slot
Peppered Beef Jerky
HAND SLICED · 8 OZ
$16.00
img slot
Save 15%
The Sampler Box
BRISKET + RIBS + LINKS · FEEDS 6
$139$119.00
Social — feed tiles 1:1 templates · same tokens, three moods

Social tiles

PAPA DID ITimg slot: ember close-up
14 HOURS. WORTH IT.

Product drop · brisket

PAPA DID IT
KNOW YOUR CUT

Educational · cut chart series

PAPA DID ITimg slot: family at table
SUNDAY IS FOR SMOKE

Lifestyle · UGC repost frame

The system underneath why every asset above matches

Design tokens

Palette
Char 17100C
Smoke 261B13
Bone F2E8DA
Kraft C9A87E
Ember C7431F
Marble 8A5A3F
Type
Display — Alfa Slab One
SMOKE & SALT
Headings — Oswald 600
Shop the smokehouse
Body — Karla 400
Every cut spends the better part of a day over oak.
Butcher tags — IBM Plex Mono
USDA PRIME · 5–6 LB · OAK, 14 HR
Components
Butcher tag chipBest sellerSmall batch
Filter: activeFilter
Scope this maps to the brief, surface by surface
ShopifyBanners & sections

Hero, promo and announcement templates delivered as reusable section designs — swap copy and imagery per campaign without redesigning.

KlaviyoEmail flows

Welcome, abandoned-cart, post-purchase and campaign templates on one block system; live text, dark-mode safe, mobile-first.

StoreCollection & PDP

Card, badge and tag components that keep merchandising consistent as the catalog grows.

SocialFeed templates

1:1 and story-size tile templates in three moods — drops, education, lifestyle — filled from the same token set.